BehavioralPulseTM
helps healthcare teams understand what drives people’s decisions and behaviors
Most healthcare data shows what happened, BehavioralPulse reveals why
Claims can show utilization. CRM can show interactions. SDOH can show structural constraints. BehavioralPulse reveals the factors that determine whether someone starts care, follows through, stays engaged, or drops off.
Beliefs and mindset
Trust, risk perception, stigma, self-efficacy, treatment beliefs
Behavior and engagement
Health literacy, media habits, digital comfort, trusted messengers, care-seeking
Real-world friction
Affordability pressure, transportation, time constraints, provider access
Place and environment
Neighborhood context, social cohesion, local infrastructure, policy conditions
Purpose-built by Surgo.
Validated for real-world use.
Most healthcare data is purchased, appended, and reused.
BehavioralPulse is different.
Nationally representative data generation
Large-scale real-world data collected directly from people across the U.S.
Rigorous model standards
Surgo models are screened for performance, calibration, and responsibility and tested against real-world outcomes.
Attention to responsibility
Performance is assessed across key groups such as race and ethnicity, income, and sex.
Refreshed as the world changes
The underlying population foundation is updated regularly.
Same diagnosis.
Different barriers.
Different action.
BehavioralPulse helps tailor outreach, onboarding, affordability support, recruitment, retention, and engagement to how people are actually likely to respond.
Actionable at every level
BehavioralPulse starts at the individual level, which means it can also power smarter decisions across cohorts and geographies.
Designed to
strengthen the data
you already have
BehavioralPulse complements claims, EHR, CRM, engagement, and SDOH data by adding the missing behavioral layer.
Available through privacy-preserving linkage, tokenization, APIs, clean-room environments, and geo-aggregated delivery.
Claims
Diagnoses and utilization
Missing:readiness to act, trust, cost anxiety
Scripts
Prescribing patterns and adherence
Missing:intent to initiate, barriers to persist
SDOH
Structural constraints
Missing:how people perceive and respond to those constraints
CRM / engagement data
Past interactions
Missing:the underlying drivers of disengagement
BehavioralPulseTM
Behavioral and contextual drivers of initiation, adherence, and engagement
Proven to improve
prediction, explanation, and action
improvement in ranking sites’ ability to recruit patients
lift in identifying patients with high intent to start
more predictive of vaccine uptake than SDOH data
percentage-point swing in contraceptive uptake
higher ER utilization
increase in per-patient costs identified, enabling targeted intervention
Curated data libraries by therapeutic area and use case
BehavioralPulse is curated for the therapeutic area, population, and decision at hand.
Adherence & persistence
Identify who is most at risk of drop-off, why, and what support may reduce friction
Clinical trials
Move from eligibility to behavioral readiness for recruitment, retention, and representative enrollment
Vaccines
Reveal the beliefs, social norms, trust dynamics, and motivators shaping uptake
Women’s & maternal health
Surface the behavioral and contextual drivers linked to contraceptive uptake and maternal outcomes
Mental health
Understand reluctance, stigma, trust, and attitudes that shape help-seeking and follow-through
Preventive behaviors
Identify what drives or blocks screening, prevention, and early care-seeking
Driving high-stakes decisions across healthcare
Life Sciences
Strengthen commercial, medical, and clinical trial decisions by revealing the patient drivers of treatment initiation, adherence, engagement, and trial readiness.
Payers & Providers
Find high-risk, high-cost patients earlier and understand the drivers of disengagement, avoidable utilization, and persistent barriers to care.
Public Health & Philanthropy
Design more targeted interventions by understanding the behavioral and contextual forces shaping trust, uptake, and access.
Academic Research
Study health behavior, disparities, and real-world mechanisms at scale with richer behavioral and contextual intelligence.
FAQs
BehavioralPulse is Surgo Health’s proprietary dataset of behavioral and contextual profiles across 260M+ U.S. adults. It captures the beliefs, barriers, motivations, and environmental context that shape health behavior.
Consumer data may describe purchasing patterns or broad lifestyle proxies. BehavioralPulse is built specifically to understand health behavior. It is generated from Surgo’s own real-world data collection and behavioral science frameworks, then modeled and validated for healthcare use cases.
SDOH data captures important structural context, but it does not fully measure how people perceive their health, what they trust, what they fear, what friction they feel, or how likely they are to act. BehavioralPulse adds those missing behavioral drivers.
No. BehavioralPulse is built by Surgo. It is grounded in proprietary primary data that Surgo collects directly from people, then fused with other data sources and scaled using Surgo’s machine learning pipelines.
Yes. BehavioralPulse is designed to integrate with existing client ecosystems through privacy-preserving linkage, tokenization, APIs, clean-room approaches, or geographic aggregation.
BehavioralPulse can be used at the individual level and aggregated to cohorts, sites, markets, ZIP codes, MSAs, and other geographies.
BehavioralPulse uses rigorous QA and model performance checks including AUC, calibration, lift, and subgroup performance review. Only indicators that meet our standards are incorporated into the product.